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Post time 2023-1-24 18:43:14 | Show all posts |Read mode
If your company also belongs to this group, make sure that the copywriter gets all the necessary guidelines on this subject. Answer the question of what words should not be used in the context of your brand, and which of them are its hallmark and should be associated with it. Also, what is your brand archetype sage, hero, or maybe rebel? It depends on how you communicate with your readers. Example Although at first it is difficult to imagine what is the difference between the ways of communication in the case of individual archetypes, after testing it in practice, it turns out to be quite large. Imagine encouraging your customers to renovate.
Sage tone Renovation of the apartment is very important thanks to this you will refresh the walls and floor, which will increase the comfort in your apartment. Tone of a hero Renovation of the apartment, although it is a time consuming and often complicated activity, is worth Buy Email List your effort. Thanks to this, your loved ones will live better. Rebel tone Tired of your current home decor? It s time to change that! Carry out a renovation and change the current boring interior to the decor of your dreams. Do you see the difference? While the purpose of this message is the same, the way of talking to the customer is completely different.

If you do not tell the copywriter which archetype to follow, it may turn out that he has created a great article, but not for you, but for your closest competition. via GIPHY Also specify how you will address your readers. You can do it directly in pers. no. or direct the message to a larger group and use pers. plural. On the other hand, if you want to emphasize the community and want to identify with the audience, then you can use the st person. plural Whatever you propose, don t forget to include this information in your copywriter s guidelines. SEO guidelines Of course, you cannot talk about commissioning articles, category or product descriptions to copywriters if the right key phrases have not been selected in terms of the planned content.


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