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The latter makes it possible not only to return the user to the site, but also to remind him of specific viewed products. There are more new buyers online in 2021, there were 5% more new unique buyers than in the previous year. But in 2020, they were 7% less than in 2019, so it can be assumed that the rate of growth of new users simply leveled off. By new buyers, we mean cookie identifiers that were first recorded by google analytics.

The cost per click is increasing in 2021, compared to 2020, the cost per click (cpc) increased by an average of 40%. This applies to advertising campaigns aimed at shopping in almost all categories. Cost-per-click increases aren't just due to Italy Phone Number List black friday — gradual price increases generally occur from year to year. ‍ ‍ competing with the budgets of giant companies can be difficult. We wrote about this problem back in 2019. The solution is to target the most narrow target audience.



It may sometimes be more profitable for retailers to use a cpa model where a targeted action is paid for instead of a user click. Organic traffic and sales are falling compared to last year, the amount of traffic from "Non-paid" sources (organic search) fell by 10%. Now the increase in traffic is better achieved through paid advertising of various models and high-quality retention marketing.at the same time, the niche has grown decently, as compared to 2020: the average cost of the purchased product has not changed, but the number of sold units has increased immediately. ‍

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